Why Many Marketers Don’t Succeed In The World Of MLM

January 7th, 2012

By Bruce E Gilchrist

A lot of affiliates enter into the Multi Level Marketing industry having vitality, enthusiasm, and also high expectations. A number perform impressively, but the larger percentage abandons this brilliant money-making venture disgruntled, disheartened and exasperated.

It’s very discouraging to watch colleagues depart from this highly profitable profession. The duty of a marketer is a totally different thing from your customary 9 to 5 routine. And from what I’ve observed on individuals who have given up early in the particular business, I realize that they demonstrate a number of common “characteristics”: Read the rest of this entry »

Are You Going After the Wrong Prospects?

December 29th, 2011

By Sonia D. Stringer

Have you ever taken a child fishing for the first time?

I was visiting my family in Canada last July, and watched with delight as my brother took my 4 year old nephew, Sammy, out for his first fishing experience. (It was quite amusing, to say the least!)

For example, when I asked Sammy what kind of fish he wanted to catch, he replied (with great enthusiasm) “all of them!” When my brother looked through the tackle box to find a suitable lure, Sammy insisted on using a “pretty one”.

And as we strategically scanned the lake, looking for the best fishing spots, Sammy excitedly flipped his small pole over the side of the boat (half the time the hook floating ABOVE the water) and kept watch with a hopeful look. Needless to say, he didn’t catch anything, but he certainly had a lot of fun.

As I watched him, I couldn’t help but think that his excited but haphazard approach to fishing is much like how many of us approach building a business. We often go “fishing” for new prospects without much advance planning or forethought, and (despite our enthusiasm) then come home discouraged, and empty-handed!

Building Your Business Is a Lot Like Fishing!
For example, when I’ve asked my clients what kind of prospects are the best fit for their business, they often tell me (with as much enthusiasm as my nephew) “all of them!”

While your business opportunity and products can certainly help many different kinds of people, you need to know who your MOST ideal prospects are (the exact “fish” you are looking for) or it’s going to be very difficult for you to find them (to locate the specific fishing holes in which they “hang out”). Your ’shot gun’ approach will take up a lot of your time, and produce mediocre results at best.

That all changes when you stop attempting to sell and sponsor “everyone” and narrow your focus to a “target market”. Entrepreneur.com defines the term “target market” as “a specific group of consumers at which a company aims its products and services”…(the key word here being “specific”)! Read the rest of this entry »

MLM in 2012

December 27th, 2011

By David M Gardner

If you have ever put some thought into joining a MLM, or multi level marketing business, you are like many others out there today. As the economy continues to tank you need to find a way to take ownership of your finances.

You might be working full time and not making what you think you are worth and therefore looking for an alternative source of income. MLM’s provide multiple options to earn more in 2012 and beyond.

You can not find another place where a large group of people will help you succeed. In most cases if you do poorly, you might lose your job, while in the case of MLM, you will get as many chances as you want and need to become successful. Read the rest of this entry »

Are You Too Focused on Money in Your MLM Business?

December 22nd, 2011

By Darren Olander

You started your MLM business to make money, which is one of the main motivations for anyone starting a commercial enterprise. If you are too focused on this aspect of your business, though, you will find it challenging to make it an ongoing success. Instead of focusing on revenue, a better approach is to give your attention to ways you can create value for the people you are dealing with.

If you focus too much on what you are getting from your business (money), you are missing out on the opportunity to develop good, long-term relationships with your prospects and the customers you are serving. These relationships are the key to success.

Customers and prospects are more likely to buy from you or sign up for your program if you have taken the time to develop a good relationship. Take the time to get to know them and find out how you can best meet their needs. Once you create an atmosphere of mutual trust, you will find it much easier to do business with that person. Read the rest of this entry »

Creating your Brand

December 21st, 2011

Many believe that a brand is a logo or a slogan. This is a common misconception that leads to failure when you are attempting to create a brand for yourself, your company, or your website. Branding is the overall experience your customers or followers have with your company or site. It is the image you portray, the correspondence you participate in, and the overall feeling you give to those your brand name come in contact with. If you are just starting out in creating your online brand, you may be confused as to where to start and what to concentrate on. Here are some tips on how to create your brand successfully. Read the rest of this entry »

What Time of the Day is Best for You to Work?

December 20th, 2011

Each and every one of us has an internal body clock that dictates our best periods of activity.  Most people’s body clocks are centered around daylight hours, and this comes from the eons that human beings had no choice but to function during the day because they relied on daylight for illumination.  Despite the fact that the invention of electricity has physically removed this constraint, we still mostly live by day and sleep by night.  We are creatures of habit, and this is a hard habit to break.  For those poor few who feel more energized during the night, life is difficult, since most civilizations have come to center most activities during the day.  Work related activities, banks, the stock markets, etc. are during the day, and leisure activities, theater, concerts, prime time T.V., is during the evening.  But how does this schedule work for each of us as individuals? It depends on what kind of a “time” person you are. Read the rest of this entry »

5 MLM Tips That Will Transform Your Business

December 18th, 2011

By Eric Michael Land

Chances are you are struggling to build a successful MLM business. 95% of the people who get involved with this industry fail. It’s unfortunate, but I blame a large portion of this on the lack of proper knowledge and training. I was close to finding myself as a part of this 95% but then I stumbled across a new online network marketing philosophy and methodology that has completely transformed my business.

Prior to finding this online information I was not having any success at all. I was burned out, depressed and wanted nothing more than to build a thriving network marketing business. Honestly, it was not all about the money either. I wanted to help other people who were struggling like me realize that they could own their own business and make a living for themselves. It was not until I transformed my mindset and business plan that I was finally able to start seeing results.

The MLM tips that I’m about to teach you can completely transform your mindset and way of thinking. It is my hope that you will take some of these MLM tips and apply them to your own network marketing business. Read the rest of this entry »