An Example Of Building Your Business

December 3rd, 2007 | by Chris |

I wrote in my last post that you should not build the business of your MLM company but instead you should focus on building your own business and use the company in order to monetize it and expand it. I know the way I’ve written it I confused some of you. (I tend to write a little complicate and obscure ). So a couple of readers communicated with me asking some clarifications for some things they didn’t understand; Actually, they were trying to be polite so they used that words instead of saying ” hey dude you better start learning how to write or I delete the #$^# bookmark of your #$^# blog and never come back again”.

So I would give a 100% example with no theory in it.

So here we go. Sally joins a Network Marketing company and although she is very excited, visioning a great future and financial success and blah blah blah, instead of running to everyone she knows trying to make them distributors, customers or speed runners so they can escape from her when they meet her in the street, she thinks out of the box.

First she does a market research trying to find what problems her product might solve or what desires it fulfills. Let’s suppose that she is trying to market a weight loss product (I already hear the male chauvinists saying “of course she is a woman what else she might have chosen” but try not to pay attention to them) well that is the easiest thing to find you might think, almost everyone wants to lose weight these days. You are correct on this, but Sally also finds that this is very a competitive market. In fact competition is fierce. So she has to dig a little deeper.

Sally is a smart woman (after all she decided to get involved in Network Marketing, isn’t that obvious?) and finds a less competitive corner. She focus on married women who want to lose weight in order to be more desirable to their husbands (or new lover. who knows?) so they can improve their sexual life or even save their marriage.

Now that she knows her target market she gets down to work. First she builds a website with useful articles on the subject based on a keyword research on what her potential customers might type on a search engine. She also runs a blog on the site and starts an email newsletter. She puts a capturing form on every page so that people can sign up to her autoresponder in order to receive the newsletter and of course she’s offering a small ebook on the subject as a bonus to incentivize them to subscribe.

That seems a lot of work to me, you might think. Well, that’s true, who told you is easy to make money? It might sounds hard at the beginning but once you start learning how to do it it become piece of cake. If I haven’t convinced you yet, the good news is that a lot of these things you can outsource them. You can pay someone else to do them for you, but is going to cost you in terms of capital.

Now, after the set up is ready, she learns how to drive traffic to her site. Yes I’m afraid that by just building your site you haven’t finished, you need a few more things. But let’s suppose she mastered that and people are coming in droves and many subscribe to her newsletter. There after a few warm up emails to establish a trust with her readers she starts to propose her weight loss product to them.

Things are going well and as the sales and the money start coming in she also begins to search for new distributors so she can teach them do the same and start getting also some residual commissions from their effort. She builds a very strong team and things are going very well. In fact things are going extremely well. But Sally has now more choices. She has a list of customers that may be also interested in additional complementary products and much more.

She does some search and finds a company with a two-tier affiliate program that sells exercise equipment. I bet her list might want some of them to become thin and healthy. She also tells her personally sponsored distributors about it and some of them decide to promote it so she gets extra bonuses. Sounds good doesn’t it? But what about some more? What about an exercise DVD? And what if instead of finding someone else’s product she pays someone to create it? A camcorder and a female trainer would be sufficient. Now she starts her own affiliate program and her team members can sell it for a commission. She doesn’t need to search for affiliates, she already has them as most of her team distributors would gladly push that product to their lists.

The only limit on how to make more money from her customers and the customers of her team is her imagination now. She may even find additional MLM companies with relevant products for their customers to move there as a team. Doesn’t all this sound better than going the traditional way bugging friends and relatives and build a business for her company? Wouldn’t you prefer to focus on building your business?

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