MLM Phone Leads

January 7th, 2008 | by Chris |

I know that you are all aware about email leads and all the problems that may rise from their use when you buy them. But there is also another category of leads that of MLM phone leads. Instead of emailing them you just pick up the phone and call them. No spam filters and worries for spam complaints if the seller was dishonest. Now the only thing you have to worry is if they ever answer the phone instead of using an answering machine.

There are the simple leads and also the surveyed phone leads that naturally cost more as they are more targeted. Of course, although it doesn’t apply all the time, you get what you are paying for.

Same things apply to that category of leads like all the others. First be careful from who you buy as I always say there are a lot of sellers out there selling worthless leads. Second never forget to test them and compare the results you get from each vendor you try. That way you would be able to know which one is offering the best quality and the lowest price. What you should track is the cost to acquire a new distributor at the first stage and following his performance and how serious he is in building his Network Marketing business, you would be able to make better assessment of the quality of the leads you are buying.

The best place to get information about vendors is your upline. If not your sponsor directly, someone else in your team probably is using them or can give great tips and suggest vendors to buy from.

No matter how easy and trouble free it sounds, when it comes to cold calling most people freeze in the thought of it. And while trying to overcome those fears is something you should pursue, there is a shortcut that you can use. Instead of calling them yourself you can hire someone else to do it. There are call centers that specialize in this thing and you can hire their services.

Of course, in order to make economic sense such a move you should have a large number of leads. The more you have the less the call per lead will cost you. The better approach to it would be to organize a team co-op where you would buy a large quantity and make use of an outbound call center to contact them for you. That way you can further minimize the cost since you are making use of what is called economies of scale.

With that approach you can get the best of both worlds since the conversion rate from prospect to distributor is greater when a phone is being used and at the same time you spare many team members from the fear of cold-calling. Furthermore you can attract more new members to your organization as the biggest fear that holds back a lot of people in multilevel marketing is that of talking to people.

The team approach to the whole thing is the best way to make use of MLM phone leads, combined with a call center service, if you are not confident or you don’t like to call the prospects yourself.

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