Lead Capture Page

January 11th, 2008 | by Chris |

I wrote last time about traffic exchanges and how you can buy traffic from them and send them in a lead capture page so you can generate your very own leads, the dream of every Network Marketer. I also promised you that we would talk today a little more about such pages.

As you understand the page you are going to use plays a crucial role at how well you will convert that kind of traffic into prospects so you can follow up with them. As I told you a lead capture page is a very generic page with very little content and its only purpose is to entice the visitor to give his name and email address or any other information you want to ask by filling out an online form. After that he is in your autoresponder and you are following up with him with pre-written email messages.

Yes, an autoresponder is necessary in order to complete the work. You can always host such a service on your server but the best way is to use one from a third party.

Basically you would need three components in order to put the plan into work.

Purchased traffic from traffic exchanges.

A lead capture page where you will send the traffic.

An autoresponder.

Now, I know that many MLM companies are offering capturing pages and autoresponders with pre-written email messages, but here is where the problem starts. Every other distributor is using the same page as you. And trust me a lot of them are using manual surfs to get traffic. So the average surfer sees the same page many many times. he’s got used to it. He doesn’t pay any attention any more to it, he doesn’t take any action. What makes you think that when your turn comes he will respond different to your page?

He won’t. You just wasted your money. The trick here is to use a unique page. Your own page. Something that would differentiate you from your competition. Besides from getting a better response from the viewer when you use a unique capture page, since you own the whole thing the prospect whose email address you have captured is yours and not the company’s. As I always tell you, you should focus on building your own business and not that of the company. When the lead is yours you can further monetize it with additional offers, something that you can’t do through the company’s autoresponder.

I know that all of this sounds good in theory but many marketers are not technical savvy to start building custom sites. I will advise you to invest the time learning to do so or hire someone to set up one for you. For those who want a quick and easy solution in building a capture page I would suggest Carl Sorensen. He is offering a service where you can build your own capture page easily and host it on his server while its page will have its own autoresponder. In more advanced memberships he even designs a page for you and writes an email series for the autoresponder.

He is the best solution for those who don’t want to mess with technical things. Once set up all you have to do is order your traffic and send it to your lead capture page.

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