Is Your Promotion Targeted To The Right Market Segment?

January 21st, 2008 | by Chris |

When it comes to promotion and advertising for your multilevel marketing business, do you make a market research before you get down to work, or are you just chasing everyone under the sun? I know that a lot of distributors just get out there with the attitude of trying to reach everyone they can. The “talk to everyone” and “attack your warm market” mantras seem to still haunt a lot of marketers.

Well, from a first perspective these people are a step ahead for the majority of those involved in Network Marketing but don’t do anything and as a result fail. But at a second look that tactic can cost a lot to those who practice it and hinter the growth of their business. And I am talking about lost effort, time and money that spent more wisely would have paid great dividends to your success.

What every business is doing when it comes to advertising is first to find the market segments that their product appeal to and then choose their target market.

Similarly what you should do is to find to what groups of people your product appeals to and then target each one with a message best suited for that group. For example your ad should be different when you promote a weight loss product to someone who wants to lose weight for health reasons than to someone who wants to lose it in order to be more attractive. In the first case, in your advertising you should point to the effects on his health, while in the latter to becoming more desirable.

The product may be the same, as its function, weight loss. But loosing weight may mean different things to different people. If you tailor your message to highlight what they want to gain from it, a desire or need they have( soft selling), they would convert better.

Same things apply even when you are targeting opportunity seekers for distributors in your organization.

Once you do that, your next step is to find where your groups hung out and serve them your advertisement. Find what forums they frequent, what magazines they read, what sites are visiting and advertise there.

A thing you have to also take into account is the context in which you target them. For example, your want to lose weight prospect, may frequent an online newspaper, reading about politics, as well as a lose weight tips blog. While the prospect is the same, the chances to notice you message and respond to it are greater in the latter context. He is in the weight control mode, his brain is focused there so your chances are more favorable.

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