MLM Prospects

February 18th, 2008 | by Chris |

Hard to find and impossible to keep them at your network for more than a few months. At least that’s what most distributors believe and actually experience. But how can one go on building his business when such a shortage in interesting parties exist?

Well, first you don’t need that many if you work the right way. If your team has a customers base and a great deal of the combined sales volume comes from non-distributors, you don’t need that large teams to make a lot of money. On the other hand, if you rely solely on the autoship of your distributors in the downline, then yes, you would need a lot of them to see some money coming.

Second, you don’t target the right people if you target any at all. Many members are still ages behind at the warm market and talk to everyone days. Others that embraced the concept of advertising and moved to that direction still haven’t master it yet and the results they get is not what they would have expected. Actually, there is difference between embracing something and do it correctly and efficiently.

And third, is how you interact with them and the process you use to convert them to distributors. Do you show them how your MLM opportunity can help them get what they want? We are all in it for the money or that is what we say, but money is not the real reason. Money is just the means to what we really want and not the end. And when I say about what we really want, I am not talking about material possessions either.

I am talking about feelings. It’s not about the red shiny car. It’s something deeper inside us that drive us. The car, the yacht, or the big house are still the means. The emotions behind them, the emotions we have attached to them, is the real motive. A big house is not just a place to sleep at night, is success to someone, love and care for his family for another, or status to a third.

Feelings like that are the real drives that move us forward. We Humans are emotional beings and so your prospects. If you can’t find the real reasons that drive them, you won’t be able to connect with them. And if you can’t connect and communicate with them at their level, they would not want to work with you, no mater how awesome your Network Marketing opportunity might be.

Technorati Tags: MLM, Prospects, Motives, Feelings, Success, Emotions, Advertising, Targeting,   Recruiting

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