Why The Warm Market Concept In MLM Is So Well Rooted

Why The Warm Market Concept In MLM Is So Well Rooted And Difficult To Weed Out?

May 21st, 2008 | by Chris |

Make a list of your friends and relatives, identify 5 or 10 that you feel more comfortable talking to them about you MLM business and after we do rehears the phone script will go on calling them to close some appointments if we can. How many new distributors hear that phrase every day? And how many it has destroyed by now?

I don’t know exactly, but I bet many. In fact I would go and guess the majority of them. That single phrase is responsible for bringing a bad name to the network marketing industry and conditioned people to avoid it at all costs. In fact to many the word multilevel marketing it has became synonym to scam and fraud.

But besides all the negatives that it brings it is still repeated by many even in this Internet era that the web changes the way we get information and do business. Indeed, prospecting to your warm market is business as usual and nothing seems to touches the reality they created to live in.

The reason that we still have it with us today is because it worked pretty well in the last century in the early days of the multi level marketing industry. In fact there wasn’t many alternatives that were economical viable at that time for prospecting, and no matter how low conversion numbers it yields or how a waste of time might be there wasn’t much else anyone could have done.

What’s more, most of the successful MLM superstars was taught on that method and used it to reach their today status. If it worked for them they figure then it can work for anyone else, and besides it’s the only way they know. So they teach down the same thing to other distributors in their downline. But because they succeeded through that way it doesn’t mean that it is suitable for everyone. In fact for the majority of the population is very hard to acquire such a behavior that would yield results with that method.

adapting to technology
Photo by Tom Lemos

Add to that that the companies adjust their training programs at the speed of a turtle and you have the perfect combination for the inefficiency and big failure rate that haunts the industry.

But what may have worked in the past it doesn’t mean it should be practiced today, especially when there are more efficient ways to do it that yield better results.

Unfortunately, we humans are creatures of habit and until something stops working or we face a dead end we don’t get into the trouble of changing the way we work or our behavior. And even in such cases we may still refuse to change until we get “wiped out”.

An this is happening today to a big part of the industry. Those who teach teach what have worked for them, no matter how hard was to get there, and still gives them results today. So until it stops working completely chances are they won’t change their methods.

But do you remember the book “who moved my cheese?”. Well. It’s funny that I came in contact with this book through my network marketing team at that time. And it’s funny because the people that teach it seem to be trapped and working harder and harder in order to get less and less “cheese” at the same time that a few clicks away there is more abundance and it’s easier to get it. But unfortunately change is the hardest thing in human life and some times we pay dearly for our inability. And when the environment is changing and you don’t adapt you get “wiped out”, just like the dinosaurs.

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