Purchased MLM Leads - Can they Help or not your Business?

November 23rd, 2008 | by Chris |

When it comes to purchasing MLM leads there is a debate among marketers on how useful can be to you for building your business. On the one hand we have many companies that are selling literally worthless leads that has been sold to many marketers, so there are overused not to mention over-abused, plus many scammers that sell fake ones. And on the other hand you have hundreds of thousands of new network marketers that don’t know how to generate their own and chances are it would take them a lot of months before they learn how to do so.

The obvious answer if someone knows how to generate his own leads is that he doesn’t need to bother buying ones for his home business, as it is doubtful if he can get the same quality for the same amount of money he spends on lead generation. Even if there are sellers that can offer him better quality in competitive prices, they are seldom and he would be needed to go through a long period of trial and error in order to find them.

But what about those marketers that don’t know how to generate MLM leads and find it hard to learn how to do it?

Well, while the best advice would be to keep learning until they know how generate their own, there can be some advantages if they go the route of purchasing network marketing leads. First, they could start building their business from the beginning while still at the learning phase. Second, probably in their case inaction at their first months could cost them more money than paying for even overpriced leads. But you should be careful of what you are buying of and from whom.

Of course that is easier said than done. With so many sellers out there that someone should avoid it’s hard to tell who can someone trust for buying. In that case the best route is to ask your sponsor. There is a good chance that he or someone in his upline are buying MM leads so he can recommend to you a trusted vendor that can supply you with quality ones.

Another point you should consider is that of buying what are called real time leads. These are considered the best ones and the vendor gives them to you the instant he generates them. It is much more effective to contact prospects the same day they requested more info on an MLM opportunity than to wait for a few days or weeks. Conversion rates are much higher in that case. If you are to purchase non real-time leads you are losing this advantage.

Lake Tahoe
Photo by Ville Mietinnen

As you can see there isn’t all black and white when it comes to buying leads and there are cases that it may make economic sense to you to follow that route, especially when you begin your network marketing career. Of course that doesn’t mean that you should abandon learning lead generation techniques as the ones you produce yourself, once you learn how, is of the best quality and come at the cheapest price. But in the short-term if you have good recommendations and you choose wisely the seller it can help you give a quick boost to your MLM business.

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